What's to say that hasn't already been said. This cream has been around forever and that is a good indication of how well this cream works. The cream is a thick cream that only requires a small dollop to become a huge lather that lasts forever with very little effort. The smell on the new formula is less intense than the original which for some is a positive. It reminds me of a mint tea or noxema type of smell with a little something extra. The biggie for me is the cooling of this product wow !!! the first time I used it i was suprised as it took a second to kick in but when it did all I can say is wow this stuff really cools. Word of warning if you splash cold water after using this be prepared in a good wake you up kinda way. Lubrication is another big plus this stuff is slick and doesn't quit it is perfect for multip passes with no drag. Packaging..... really if it's in a box and protected it's good enough for me the product is in the tube not the box. Overall I love the stuff and is highly recommended.