Excellent product great for sensitive skin as well Price: $15 Great price for a quality product Quality: It contains quality ingredients. It definitely doesn't seem like they skimped on anything. Fights Razor Burn: Oh yah! Cooling Sensation: Not in the menthol way It doesn't feel hot like a splash with a very slight cooling. Scent: The classic Gentlemens Best Scent. Citrusy with hints of Sandlewood. Has a hint of powder as well. Overall a very pleasant smell. Efficacy: Noticeable reduction on areas that are irritated and makes the skin feel like silk. No Alcohol Burn:None at all Overall is a superb compliment to the GB shaving soap... My personal favorite (as well as the SWMBO's) I have received many a compliment from the fairer sex on the scent.