Smells like when I used to get my haircut at the Barbershop growing up. Well, still smells the same when I get my haircut now. Old school, not old man. Alcohol based so it gives a good burn, or a bad burn, depends what you like. Not necessarily moisturizing but does o.k. If you refrain from witch hazel you might want to pick some up. stops the weepers and really cleans up your face. I give it an 8+.