At this point I'm guessing that Gillette did some focus groups, some internal R&D and manufacturing testing, but it seems to me they have dropped it. I'll be surprised if a new Gillette DE makes it to market in the US.
They probably ran a focus group of millenials run by millenials.
Dragged the razors over their faces with the handles parallel to their faces (like one holds a Mach3) and chocked their epic failure up to the massive Improvements made in shaving technology in the last 20 years.
Project cancelation.
As someone who is labeled "millennial" by the ignorant now old angry conservatives who previously where draft dodging hippies... I take complete offense to that considering I:
1- have never even touched a mach 3, let alone shaved with one
2- have been de wet shaving for longer then cartridge shaving and I am only 27
3- have a de razor collection that could put a few people here to shame
And
4- I can get a BBS headshave with a single edge shavette and no weepers.
As a matter of fact... Doesn't the AOS ad show a stereotypical "middle aged business man" holding the cartridge while the stereotypical "tattooed hipster" is holding the double edge?
I am flabbergasted at the thought of people assuming us "millennials" are so focused technological advances over everything else in life.
At 27 I'd bet you'd never think I own (and use) an oldschool ribbon ink typewriter? That I don't have cable? That my cell phone only makes phone calls and doesn't go on the internet? I, sir, am living, breathing proof that the common ignorant misconceptions about "millennials" are exactly that.
Rant over, let's get back to relevant razor talk and not dismissing an entire generation because of what you heard on Fox news... Shall we gentlemen?
... you object to being classified as characteristics of the millenniums and then do the very same thing with your saying conservative, draft dodging former hippies who watch Fox news. Kind of destroys your own argument.
At 27 I'd bet you'd never think I own (and use) an oldschool ribbon ink typewriter? That I don't have cable? That my cell phone only makes phone calls and doesn't go on the internet? I, sir, am living, breathing proof that the common ignorant misconceptions about "millennials" are exactly that.
Mod Note
Gentlemen, if you wish to discuss razors, please return to doing so. Should you wish to discuss politics in the current climate please feel free to open a new browser tab and head off to another website to do so.
But for some reason *ALL* hipsters are annoying for a myriad of reasons.
Thank you!
So I have to agree that I doubt Gillette would scrap the project over fears of a lawsuit. As a previous poster said, they invented the safety razor so I'm pretty sure they have covered their bases some time ago as well as with the size and value of their organization I would assume their team of lawyers is such that most people could not even touch them. I could see them being concerned over the fact that they would produce these "new" razors, sell them for probably $50+ a piece, then have most people complain that they are no where near the quality of the vintage. Also, Gillette strikes me as the type of company who cares more about moving forward then back, even if they should have stopped re-inventing the wheel with every product after the atra.
I just ran into someone today that the only reason that he _hasn't_ been using a DE is that he didn't know where to get one. He wasn't even aware of the VDH ones at Kroger/Wal-mart nowadays. He thought the only ones around were "Go to the Galleria" at the high dollar stores, and pay excessive amounts of money. I'll be passing him a 40's Super Speed, a stick of Arko, and some Derby/Shark/Astra blades, I think.