Luckily I managed to grab it.
. . . That razor plus an ambitious ad campaign is actually what started smooth under arms by the ladies. It took a while for it to catch on but the practice started in the US and took a couple years to catch on in Europe.
Len
The short handled Gillette Milady has a long history starting around 1915. That razor plus an ambitious ad campaign is actually what started smooth under arms by the ladies. It took a while for it to catch on but the practice started in the US and took a couple years to catch on in Europe. You will find the Milady with the short handle in the Old Type, New Improved, New De Luxe and the New. The TTO model you see here was the last short handled razor Gillette made for the ladies and preceded the long handled Lady Gillette. Every model makes a fine collectable.
There is also a matching Milord razor which has the same fabric covering on the case.
Len
Interesting -- in the ad the razors are referred to as "Techs," yet they're TTO. I had always thought that Techs were all of the three-piece variety???
Luckily I managed to grab it.