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The Road To Hell Is Paved With Empty Shulton Bottles

Phog Allen

Phog Allen

I said this two or three years ago when the hollering first started on the forums about the reformulation of OS a/s splash; They are trying to part of the Axe crowd. And this article completely confirms it. Not that you have to be super intuitive to get it. It was pretty plain. I was never a huge OS fan to begin with but its was far and away better than the new P&G stuff. Every so often it was nice to stop by the display at Walmart, grab up the comforting old GLASS bottles and pop the top on a childhood memory. Bollocks. Now we have the counter Axe battle. What is next, OS versions of the Axe pomades? Look, a company can do what it wants with a product they own. Fine. I would hazard that Old Spice NEVER made Shulton a fraction of the money it makes P&G but I sure liked the product better. I actually think we have a better shot of some decent semi custom perfumer duping the fragrance rather than ever getting P&G to consider it.

Regards, Todd
 
coolbluewater

coolbluewater

Old news and par for the corporate game.
The only recourse besides scoring vintage Shulton in the glass, is to acquire the Indian Old Spice products.
I still don't get how they are able to make products under the Shulton label, though.
P&G needs an enema - they should realize that there is still a market for Shulton formulas, man up and clean house, and get back on track.
 
H

HoratioCaine

theperfectstorm said:
Same reason Simpson's sold out to Vulfix. Adapt or die.
Click to expand...

I'm not sure if that applies to Simpson. I think the company could have kept going, except David Carter was retiring and didn't want to stay in the game. At one point, one of his descendents took over (his son, if I recall), and the company started having major QC issues. Carter came back and shaped the brand back up, then the next thing you know, Vulfix bought the company. I got the feeling Carter had simply had enough, but he still wanted the brand to carry on in capable hands. The move didn't strike me as being one of pure economic necessity. That's just my own speculation, though.
 
Topgumby

Topgumby

There is already a fragrance oil on the market that dupes the Shulton OS fairly pretty well. It's the basis for most of the OS soap and fragrance clones the crafters make.

As to P&G and Shulton...If I recall my ClubmanRob correctly, there have been at least two changes to OS since Shulton sold out, the most recent being the reformulation for the plastic bottles, needed because the ingredients in the glass version would attack the plastic bottles over time. I think, and this is just me, that they took advantage of this change to modernize the fragrance, making it a little more powdery and floral.

To move back to the older scent in glass for a limited edition would take some doing, and even then they'd have to choose what version of Shulton OS to emulate, as there was a reformulation to ditch saccharine way back when.

While it would generate some buzz, it would also be admitting that the "classic" line is something other than exactly like the Shulton stuff, something that P&G so far has not done. To them, it probably is close enough that it hasn't changed...as in, it's not something we designated as a new fragrance, therefore it's the same.

There is a slight chance that they might contract out to have somebody do a nostalgia scent gift line, sort of like they do with the canned goo and cartridge razors. I doubt that they would put a bunch of trivia obsessed wet shavers on the decision making panel, so the results would be pretty iffy.
 
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jkenton

jkenton

Topgumby said:
To move back to the older scent in glass for a limited edition would take some doing, and even then they'd have to choose what version of Shulton OS to emulate, as there was a reformulation to ditch saccharine way back when.
Click to expand...

:confused1

Are you going to tell me that OS now has High Fructose Corn Syrup???

:001_rolle

sotto voce: why saccharine?
 
The Nid Hog

The Nid Hog

jkenton said:
:confused1

Are you going to tell me that OS now has High Fructose Corn Syrup???

:001_rolle

sotto voce: why saccharine?
Click to expand...

Maybe the answer is Mexican Old Spice--don't they still use cane sugar? And this is the time of year when you can get Passover Old Spice too.
 
Topgumby

Topgumby

According to CR, the saccharine was ditched because it was expensive, and the anti-saccharine craze gave Shulton cover to do it. OS with saccharine is supposedly a little spicier than it was afterwards.

There are legends that original OS contained the blood of sacrificed vestal virgins, but they are legends only.
 
ctakim

ctakim

Topgumby said:
There are legends that original OS contained the blood of sacrificed vestal virgins, but they are legends only.
Click to expand...

Absolutely correct on that being an unsubstantiated rumor! Only Lilac Veg has been confirmed to contain the blood and other essences of vestal virgins!
 
Atrin

Atrin

What a mess why did Shulton sell out to P&G!!!!
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Shulton did not sell out to P&G.

Shulton's was a bleeding company with declining sales and user base that was going extinct. Its parent company (American Cyanamid) did not feel it was worth it to continue investing in it and was willing to let it die off. Procter and Gamble felt there was opportunity in the brand. They bought Shulton along with a few other assets from American Cyanamid.

The fact that we're talking about Old Spice and its Indian version or generic knock offs is because P&G saw value in the brand and was willing to invest in it, pump money into R&D to revitalize it to the powerful brand it is today.

Now that we got history and facts out of the way, everyone can go back to discussing P&G's intentions to abuse Shulton, murder Old Spice fans, and its obvious pact with the devil, as clearly shown by their satanic logo:

proxy.php
 
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