When, I first started DE shaving my kit was very very basic with VHD Deluxe being the soap I used. It was not until I decided to venture out a little more and explore some other soaps that I had my first WOW moment. Having just used VHD Deluxe, I finally placed an order for 3 shave sticks which were Arko, Palmolive, and Speick. Going from VHD Deluxe to one of these sticks it was pretty easy to get that WOW moment. Palmolive shave stick gets the honor of being that WOW moment for me. Since then I have tried many more (WOW moment is the root cause of Accumulation Disorder) and the second WOW moment was QCS Vostok as that opened the door for me in regards to the small Artisan Soap makers. There are many great soaps and this thread is not about these soaps being the best. Its more about those soaps and how they changed my shaving experience and my direction with other shave soaps and creams. Palmolive opened my eyes to the greatness of Tallow and the simplicity of the Shave Stick. QCS opened my eyes to the greatness of the Artisan Soap maker. I would be interested to hear others WOW moments. I will say that RazoRock XXX was my first Fragrance (Scent) moment that changed my attitude about the importance of Fragrance. Until then, the fragrance of a shave soap or cream was not that important to me, but just a bonus if it was a fragrance I liked.