Blue is a little too powdery for me but a nice scent that doesn't linger very long and light menthol effect that doesn't freeze. The Genuine has the same healing effect but the scent turns a lot of folks away and it lingers but I grew to enjoy it. The Suave is pretty darn good in every level and I think has a bit more menthol and has the best scent IMHO.
Proraso feels great and soothes a bit more than Floid but the scent is something I'm not an entire fan about.
+1 It has a very inoffensive scent, for those with whom you might come into contact, and can refresh your face like the best of them. And it's easier to get/cheaper. Proraso is my choice.