P&G wants to sell off 4711
- Thread starter CharlieFoxtrot
- Start date
And apparently Irisch Moos as well.
Maurer & Wirtz bought 4711, Tabac, Sir Irish Moos and a bunch of other brands from P&G back in 2007...looks like an old article.
+1
The publication date of that article is 02-08-2006.
http://www.dw.de/DWelle_WSSearch/dy...rch.xhtml:globalSearch.globalSearch&item=4711
Although this line from the article is quite telling of the attitude of P and G:
So let's dispose of a 200 year old time proven fragrance, in favor of celebrity endorsed scents nobody will care about in a year or two.
You sir put the nail into the wood with that hammer stroke. While I am not a hater of P&G as many are why in Hell's half acre would you buy into such a niche product and then discover there is only a small but dedicated market for it? I deleted my earlier post on this since it was superfluous at best. Now that I see the age of the article I remember why I thought of Irisch Moos as Maurer and Wirtz territory. It likely has a good stable home now.
Cheers, Todd
If you're referring to their investing in the celebrity endorsed scents, it makes perfect sense for them. It makes money. Sure the scents may be fads (or more likely rebottled older/forgotten scents) and will likely be "out of style" next month. The next generation of teenyboppers will buy right into whatever babyfaced kid makes Justin Bieber look like an old man. The market may only last for a short time, but the cycle will repeat itself every few years, which means sure bucks for who ever invests in it.
That being said, in a world where the majority of people only care about "reality" tv, and who's on the cover of US Weekly, and "Who are you wearing?" It's inevitable that good, tried and true, "old fashioned" practices and products will begin finding their way out the door.
On the other hand... The Biebs may start shaving soon. Maybe someone can PIF him a Gillette NEW, some Williams, and some the Veg​.
No no. I was referring to P&G's initial purchase of 4711 or at least the group that owned it. Then they sell it off in 2006 or so. Because it is too old or something similar? I know the larger a corporation gets the more myopic it can become but there had to be at least one person involved who said something to the effect; Boys, you do know there is a niche market 200 year old fragrance house involved in this sale, yeah? I suppose it could have been one of those "take it all or the deal is off" sort of things too. Who knows? I just found it a bit humorous that P&G discovered this was an old school fragrance that just didn't sell all that well to college kids and the all important 35-49 demographic.
Cheers, Todd
Cheers, Todd
For the record, I am age 35, and I think 4711 smells great; I do wish it had more longevity though.
It's not got such a great rep here amongst the younger generation, I bought a bottle in the local supermarket and when SWMBO brother(he's 21) seen it he laughed and proceeded to tell me it was for old women. He thought it was hilarious, "Let me guess, you only bought it cos the label looks old fashioned?" Which is partly true, also it's extremely cheap at only 4 euro a bottle and I thought it smelled quite nice. I had honestly never heard of it but now that I have and done a little research on it I appreciate it even more. These things should never be allowed to die, fashion is so fickle it makes me sad. A case in point, I have managed to turn SWMBO brother onto wet shaving, he has gladly used my aftershaves Brut, Old Spice etc now in Britain these are thought of by many as old fashioned scents just as 4711 is here but he has no awareness of this and just enjoys these products for what they are.
Which is precisely what I have done with 4711, I would love to know how we can decide something smells bad just because people label it as "old fashioned" or an "old mans scent". It's a great pity that good products somehow go out of fashion and newer products of lesser quality become fashionable and lead the younger generation to write things off without so much as trying them.
I would dearly love it if these older products were marketed and made a come back, I have had so much pleasure re-disovering scents that I remember from my childhood and unearting hitherto unknown gems such as 4711.
Keep P and G away from our aftershaves, they don't understand and they never will. I can only live in hope that Old Spice will one day return to it's rightful home.
Which is precisely what I have done with 4711, I would love to know how we can decide something smells bad just because people label it as "old fashioned" or an "old mans scent". It's a great pity that good products somehow go out of fashion and newer products of lesser quality become fashionable and lead the younger generation to write things off without so much as trying them.
I would dearly love it if these older products were marketed and made a come back, I have had so much pleasure re-disovering scents that I remember from my childhood and unearting hitherto unknown gems such as 4711.
Keep P and G away from our aftershaves, they don't understand and they never will. I can only live in hope that Old Spice will one day return to it's rightful home.
