P & G buys Zirh???
- Thread starter kzoo1
- Start date
yeah very interesting, I wonder who P&G will acquire next 
Nothing more than Gillette's continued foray into the high-end shaving market. They announced this as a marketing strategy about a year ago, I think. I would expect them to acquire additional high-end shaving lines in the future; it is what conglomerates do after all.
Hopefully they learned their lesson with Noxema:
http://www.brandlandusa.com/2009/05/17/still-loving-farrahs-noxzema-shave-cream-and-farrah/
Hopefully they learned their lesson with Noxema:
http://www.brandlandusa.com/2009/05/17/still-loving-farrahs-noxzema-shave-cream-and-farrah/
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This is a bit of a snore in my view - Zirh was an over-priced very mediocre product to begin with, so little danger associated with P&G's acquistion - its just a way to buy into the upscale segment without having to invest money to create a new brand.
Probably just want another outlet for their expensive razors
The "high end" is the only growth segment of the shaving market in North America and most of Europe. For Gillette/P&G to continue to grow in their main market, they need to get into the "high end" shaving category.
+1
It never ceases to amaze how mega-companies like P&G can consistently miss the mark. Their idea of the "prestige market" is obvious: mediocre product, clever/novelty packaging, ridiculous pricing.
I think that most B&Bers are just looking for a good shave with honest products that work. This is a reality that seems to be lost on the likes of P&G.
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alan
reading that article gave me a headache. worst sentence structure ever!
its zirh who cares? its like if P&G bought lab series. it would be very hard to make it worse/more expensive.
I'll just bet that MamaSue would be delighted to sell her business to P&G for, say, 20 or 30 million. 
-- John Gehman
-- John Gehman
Like everything else they do, they want to slightly deprestige it, widen the distribution and keep the mark up - it's not like P&G is a failing corporation - sure it doesn't meet many of my needs, but I'm 0.000000002% of their target market, when they miss 70% of their target market, that poses them a problem.
B&Bers are a in a very small minority - megacorp isn't going to pander after that, never has, never will.
This just in: P&G acquires B&B - traditional wetshaving discussions are henceforth prohibited.
Excellent observation.
And Price.
De-prestige-ing it will allow them to sell a "premium" product to a wider/lower user base ("Joe Sixpack/Trailer Park Ted"), with the hope of increasing sales/profits. Face it, even trailer Park Ted wants to shave upscale now and then.
They are not buying a product, but a name and reputation. Remember what they did to Noxema.
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What do you guys estimate the Zirh buyout pricetag to be?
More or Less than the $60M Art of Shaving pricetag? Not sure which company did more in revenues. Anyone know?
More or Less than the $60M Art of Shaving pricetag? Not sure which company did more in revenues. Anyone know?
