They'd never do it, but they could so parlay this into re-launching their shaving soap.
"Ladies, look at your man's face. Now look at mine. Look at his. Now back at mine. Sadly, it isn't as smooth as mine, but it could be....if he stopped shaving with that goo and started shaving like a MAN, with Old Spice Shaving Soap."
I could see it....a limited edition kit with soap, mug (probably plastic), and cheapo brush.