I got my first wet shave kit at Art of Shaving a couple of weeks ago. When I was getting the walk-through from the salesman, he said to lather up my entire face, beard and all. He said that the brush would help to exfoliate the skin under the beard, he actually said to also use the pre-shave oil and the after shave balm in my beard as it would help to soften the beard. I've been doing it that way and I will say my beard seems slightly softer...placebo effect possibly...and it also seems as though the fragrance of the shave cream lasts longer and I don't mind that either. I am just curious what every one else does, do you guys lather your whole face or do you just lather where you shave? What do you think of using the pre-shave oil in the beard to soften it?