Um, ok. I was disappointed with my soap experience with my shave today. I got some Mike's samples a while back, and have enjoyed the scents, although I'd been becoming increasing baffled with the inconsistent lather I was getting. I had some ok days, but hadn't ever gotten a lather that was on par with what I could mix up with Col. Conk. I'd spend 5 or more minutes after showering, and not being happy with what was in my bowl, but decide to just get on with it when I would use Mike's. It was just so easy with the other stuff, and the result was good. Didn't have to load forever, didn't have to mix forever, it just happened. Well, today after having crap lather again (I had to stop in the middle of my first pass and relather), I dumped out my Mike's and went back to Conk and was quite pleased. That's not the revelation, read on. So tonight I was still kind of bummed about this. I mean, I want to like this soap, so I decided to read a couple other threads and watch a few videos. Then I went for some practice and something magical happened. I figured out how to make lather! Great, massive gobs of slick lather! MY MIND IS BLOWN! I'm sure this is no secret to you guys, but it is a game changer to me: instead of a swirling, stirring or mixing motion of my brush in the bowl, I started doing a rapid "fwap-fwap-fwap" motion with the brush against the sides of the bowl and immediately I got pillows of creamy lather that started to build up! Better lather with Mike's than I had previously ever had with Conk! Faster than I had ever gotten lather! The lather stayed hydrated when I put it on; it wasn't airy and dry! It was the lather of the gods!