Jacobs Ghost a throwback to 1790s product and similar to moonshine.
"The worlds largest bourbon producer is dipping into moonshinings colorful past to create its own batches of white whiskey.Beam Inc.s newest spirit is called Jacobs Ghost in honor of Jacob Beam, founding distiller of its flagship Jim Beam brand. Jacobs Ghost resembles the potent concoction that flowed from the pioneering whiskey-makers still in the 1790s or from a moonshiners still today.
But this is no run-of-the-mill hooch brewed in the backwoods.
We have perfected the whiskey recipe that Jacob created, said Jim Beam master distiller Fred Noe, a descendant of Jacob Beam. Jacobs Ghost is not a moonshine.
http://www.boozenews.com/spirits/jim-beam-adding-white-whiskey-but-dont-call-it-moonshine/