I first wore Old Spice deodorant as a preteen. I have always loved the scent. SWMBO loves it too. I have wanted to smell like OS every day for a while now, but I don't prefer to use the alcohol based splash every time I shave, and don't like using more than one after shave product (ie a balm WITH a splash). Solution? Old Spice cologne! Why I did not have this obvious realization years ago is beyond me. But it's official: I'm an Old Spice guy.