Good grief, does he even get hair off his face as his razor is cutting through all that?
Thats the start of a fine shave.
I don't know about the lather, but that dude has an absolutely riveting series of shiny shirt videos.
That looks like canned foam.
You hit it! It's up to him to hold that brush and it's up to him how much product he uses. Eventually he'll find his way to communicate with other wet shavers and tries less lather a day - or he already has and likes it this way.More power to him. The more he uses, the more he buys, the more our favorite companies stay in business. Why would he be holding the brush 'incorrectly'? I don't grip the bristles and I get plenty of lather action. Some people are just mean.