Once at most! The guys who keep them in the drawer at work... We talk about the heavy scents and where it's coming from... Lol. I am just joking... No I am not...
Once after shaving and before bed. If it is a strong one like Jovan musk, then you will still smell it the next day. If it is unscented or weak scented, then I put on cologne in the morning or go without.
Yep apart from the occasional client but they tend to enjoy my latest obsession it's part of the entertainment. I think I need to get colognes not getting enough longevity from AS.