Those of you who've been around for a while may remember that I went through a period where I dreamed of getting the local barbers to start giving shaves with a real straight ... As part of that project, I made up a business card that said "A student of barbering will give free straight razor shaves" and handed them out to the men I knew in the neighborhood. Well, I struck out with the barbers and didn't get much interest from my friends and relatives (although I did give three shaves and bought a barbers chair off of eBay for 1 Euro. About a month ago I started thinking about how I might go directly to the end-user.
There's a local razor shop in Modena, "La Casa dei Rasoi" that mostly sells electric razors and DEs but that also has a Dovo straight in the window. I went in there and, as I expected, he doesn't sell many straights. I asked him if he would be interested in doing a little cooperative promotion. If someone came in asking about a straight he could send them to me for some lessons and getting their razor honed up. I left him some of those business cards. He wasn't really convinced so, after I made my video, I went back with my laptop to show it to him. That was about a week ago. Well, today I got the first call from a guy who's interested in straight shaving and is coming over Saturday to have me give him a shave. Wish me luck!
There's a local razor shop in Modena, "La Casa dei Rasoi" that mostly sells electric razors and DEs but that also has a Dovo straight in the window. I went in there and, as I expected, he doesn't sell many straights. I asked him if he would be interested in doing a little cooperative promotion. If someone came in asking about a straight he could send them to me for some lessons and getting their razor honed up. I left him some of those business cards. He wasn't really convinced so, after I made my video, I went back with my laptop to show it to him. That was about a week ago. Well, today I got the first call from a guy who's interested in straight shaving and is coming over Saturday to have me give him a shave. Wish me luck!
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