I just purchased a new Whipped Dog 30mm silvertip brush. I had it set the 10mm lower, which would make the loft 45 I believe. From the feel of it (after soaking a bit), I really liked that it was substantial. It was also incredibly soft. I've used it on my face and head twice each, and I haven't quite figured it out. It is incredibly firm, and it doesn't feel like it's very effective. The lather mainly accumulates around the edge of the knot, and doesn't really build up on my face. Every other brush I've tried I would have the knot splay a bit to get some friction and scrub a bit. Am i just needing to let this brush loosen up a bit? Have I been doing it wrong all along? Is the loft a bit too low, and 50 would be a bit better?