I got an email from AE this morning telling me they've introduced a line of iPhone covers 5 days before the introduction of the next generation model, which by all accounts will be a different form-factor. These will be branded J.W. Hulme and look very nice in the picture and run $95.00. They also have iPad covers, which are steeply priced at $295.00 (full disclosure I have a Saddleback version that cost a much more reasonable $104.00). Hard to see either product flying off the shelves.