I don't watch much TV but I noticed that Gillette is running a campaign where they are trying to convince folks to replace their blades when one of the strips on the Fusion blade changes colors. I chuckle every time I see it because I know when to change my blades and don't feel penalized when I do. In my world there should be a warning under that strip which says 'New blade time, Sucker'. Unfortunately, we're not under my rule, yet.