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Caswell Massey's reformulation.still a dud

Ever since hearing in October that Caswell Massey was reformulating their entire shaving line, I've been eager to try it out. I wrote to them and they told me the formulas were indeed new and it was not simply a packaging change. The new soaps were free of parabens and included goodies like allantoin and avocado, cottonseed and sweet almond oils. Still, I was wary. So instead of ordering right away I asked for it for Christmas.

Well I tried it tonight. I even took my phone in the bathroom to document the improved lather of this infamous dud of all duds. I was....mildly optimistic that the "new" sandalwood would be something to cheer about. After all, the bowl is handsome (same design but now painted black), the fragrance is unique among sandalwoods and there's something "Old America" about it.

It's...better than the old 1752 soap, but not by much. Still a sudsy, disappearing lather. Initially I was encouraged as a slightly dry Rooney 3/1 whipped up what appeared to be nice proto-lather foam, but it never improved from there. I tried lathering it 4 times. I experimented with water ratios. Nothing.

How's the shave? Well, aside from the disappearing lather, this is one SLICK soap. I'm serious. It's slicker than if Tabac and MWF had a one night stand and produced a love child. In this quality it's fantastic....too bad it doesn't have a creamy lather to back it up. So yes, I did shave with it using my LC New. And aside from some mild razor burn and a little irritation on the 3rd pass (probably an ingredient my face doesn't like), the shave was okay. But that's still not enough to excuse sub-par, sudsy. disappearing lather.

As a result of this I can only conclude that the soap guys at Caswell Massey are ignorant of what they are trying to produce. Why reformulate a poor soap after years of ridicule and derision to produce....another poor soap? And it's frustrating because it's SLICK as the dickens. Have they not used anything else? Have they not played "Which one of these is not like the others?" when looking at their product in comparison. Do they even KNOW that a shaving soap is supposed to LATHER?

Well, into the shower it goes. The nice bowl will house a TOBS refill puck, something Caswell Massey can learn something from.

It's a shame.
 
Did not see that one coming. Not that the C-M would be awful but that anyone would take a chance on the reformulation.

Thanks for taking one for the team.
 
Did not see that one coming. Not that the C-M would be awful but that anyone would take a chance on the reformulation.

Thanks for taking one for the team.
Well it was a reformulation. You'd think that they would look at their previous product and say, "If we're going to redesign this, let's fix what was broken."

Guess not.
 
Well it was a reformulation. You'd think that they would look at their previous product and say, "If we're going to redesign this, let's fix what was broken."

Guess not.

Hard to believe that in all the years they have been around they have not accidentally created a decent cream or soap.
 
I had tried out a new CM soap recently and immediately took it back. It smelled wonderful and came in a neat bowl, but the lather just disappeared into the ether. Slick as ice, though. I'll give it that.
 
CM should hire some wet shavers to test out their product prior to releasing a reformulation.

I'm not sure wet shavers are their target. I mean, a product that's been so bad for so long must only be selling to good-intentioned wives shopping for gifts and just love how it smells.
 
That's too bad... Was hoping to they would develop something to rival the Brits. I love the Jockey Club and Number Six scents. Love that they were faves of Jack Kennedy and Geo Washington, respectively. Wouldn't mind shaving with the soaps of presidents!
 
Caswell-Massey seems to have decided that my mother is a desired customer. They send her their catalog every month and have for almost a year now. Their prices are as high as the three T's, she says they charge too much for their products. When I told her people that tried their shaving soap and cream say their products are utter crap she was surprised but since she wasn't ordering anyway it wasn't a big deal to her. Me, I would have ordered if it weren't for the fine folks here at B&B taking one for the team and posting their negative reviews here. Thanks guys and gals (even the SWMNBO contingent), it is much appreciated!:thumbup::thumbup::thumbup:
 
I like their bath soaps and their AS splashes and colognes are pretty good. Why they can't get the shaving products right is beyond me. The soap has 2 of the 3 needed attributes. So why can't they recognize that LATHER is the third?
 
And the kicker is, in decades gone by they used to have a grand reputation for shave creams and soaps from what I gather. I have seen some references by posters in now defunct shave forii such The Wet Shavers and Wet Shavers on the old MSN groups site that C-M at one time had a very excellent shave cream product. With the big resurgence in the retro/traditional shave market you would think they would have caught on. Too bad. Agree about the a/s and bath soaps.

Cheers, Todd
 
I'm not sure wet shavers are their target. I mean, a product that's been so bad for so long must only be selling to good-intentioned wives shopping for gifts and just love how it smells.

That's probably not far off. My question is: if they don't care how it performs, why spend the money to reformulate it? The scent was never a problem.
 
Sigh... I'm 3 weeks new to DE shaving and bought this under recommendation from a local shop owner... I have to say I'm amazed by the incredible disappearing lather. Nothing i did could sustain a proper lather (compared to my proraso cream).... Quite interesting. Now have a bar of Mikes Hungarian lavender on order.... And the CM will become shower soap.
 
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