I was in Barcelona a few weeks ago and my wife stumbled upon the name of a famous apothecary in the gothic quarter of the city. Many of you may know this as the satellite of a famous apothecary in Florence.. La Galeria de Santa Maria Novella. Here recently in 2012 they celebrated their 400th year anniversary... wow thats a long time to stay in business. Well.. the wonderful lady in the store began introducing us to the many fragrances that were made. I asked what the more popular one was and she provided me with a sample of Santa Maria Novella Firenze 1612. It was fantastic and I managed to buy one of these. I think there are outlets for these products here in the US but it was really nice to see one in Europe. It made it rather special. As far as the scent.. its unisex and is a much more much more refined version of 4711. I really wouldn't put it in the same class as that as this is much more strong.. longer lasting and a better scent overall IMHO.