Face lathering is the way to go for me, as others have stated it works well. I do use my shave bowl to keep brush warm in between passes. I had trouble with bowl lathering but that could have been my hard water, I have since installed a water softener but had already moved to face lathering when I put it in.
In the winter months, I have a small white gravy bowl that even has a cork to stop up the small hole after filling it with water. While it doesn't look big enough to hold enough gravy for two servings, it's perfect size to hold a shaving brush full of lather and keep it warm in between passes.
In warmer months I prefer soaps and AS with menthol. Don't want a warm brush.