Owen Bawn
Garden party cupcake scented
Truth. I suspect that most of the "Williams won't lather" complaints that filled this forum for many, many years were from men who were disappointed with the soap for not rewarding them with a Santa beard.Barbasol Extra Moisturizing in the purple can is one of the better shaving foams in a can. However, the propellant gas still dries out my skin, so I do not like using it.
The worst thing about shaving foams is that the advertising back in the day convinced men that they needed to apply a thick layer of foam to get a decent shave. Rather than improving the shave, the thick layer just improved the profitability of the manufacturer and vendor as you would go through a can quite quickly.
Today, even when lather is produced using using a shaving soap and brush, many men believe that you need a thick layer of lather on your face to be effective. This is evidenced by all the forum threads that show photos of brushes with monstrous heads of lather.
The best soaps today are "low structure" soaps that only require a 1/16" thick layer of lather to provide all the slickness and protection you need for your shave. Those who still apply a thick layer of lather to their faces often complain about how quickly they go through a tub of soap. Most of the soap is going down the drain rather than contributing to the quality of the shave.