Body wash. Just started using the Old Spice. Great manly scent. BTW body washes don't work too well with washcloths. You need to use one of those mesh, scrubby thingys. Bed, Bath and Beyond sell a nice brand:
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You don't need very much to build up a nice lather when you use these. Plus they scrub you clean and shiny. Haven't used a washcloth (except in the gym) for years.
Your post makes me want to go out and by a 28 oz bottle of Old Spice Classic Body Wash.