This is no doubt the coolest vintage (or otherwise), beer truck I've ever seen (I'm thirsty already),...and it's Canadian too! 
"What do you do when you can’t adveertise your delicious beer on a sign or in a magazine? Following the end of Prohibition in Ontario in 1927, beer advertising was banned in the media so the braintrust at Labatt came up with the greatest marketing scheme in history - the Labatt “Streamliner.”
This tractor trailer drove beer down the road from town to town rather than moving it by rail, and it also acted as a moving advertisement.
LeBatt tapped Count Alexis de Sakhnoffsky, a Russian-born Count with engineering and art expertise, to help design the streamliner. The design of the streamliners was gorgeous and they definitely had flair. They went out of commission in 1947, but boy do they
look cool.
By advertising their products without risking incurring fines, at that time any form of paper advertising on alcohol was prohibited.
In a market that after the end of Prohibition had seen a multitude of competitors, the faster they would have delivered and the sooner they would be among the leaders.
Labatt’s Beer Aero, the total of the vehicles built were [25]...with subsequent aesthetic updates (4 variants), initially "only" 10 those that were entrusted to very experienced drivers, given the dimensions and dimensions not usual and especially for the length of the trailer, due to the shapes it was necessary to extend it to make it more capacious, they would also have to wear a uniform specially designed for the event.
Labatt’s Beer Aero, the total of the vehicles built were [25]...with subsequent aesthetic updates (4 variants), initially "only" 10 those that were entrusted to very experienced drivers, given the dimensions and dimensions not usual and especially for the length of the trailer, due to the shapes it was necessary to extend it to make it more capacious, they would also have to wear a uniform specially designed for the event.
It seems that this is the only surviving [Truck]...[.]
View More: Labatts Beer Aero Vintage Streamliner
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