Nice post! Your experience is like mine and most others, but I have quibble with the downgraded comment. They have had to meet stricter and stricter regulations to continue to sell their product as certified something or the other. There is a post from last year that brought this up. I have always wondered if this was once more like a cream in the bowl, I guess it was.Hi everyone, this is my first post on this forum.
I've used this cream for the first time in early 2019, and have used it almost exclusively from that point till the end of 2020. About 4 jars in total, and all 4 bought in 2019.
Recently I ordered it again and I want to share my experience, after using it for 5 consecutive shaves, as sometime between 2019 and now the formula was changed. Here are some differences I noticed.
The label on the lid is the same, the one on the underside has changed a bit. The ingredient's list is mostly the same, the older jars have 'Sodium Borate' listed as the 14th ingredient, whereas on the newer this ingredient is missing. Similar to the older jars, neither an expiration date, production date or lot number are provided, which would have been nice.
The newer jars are filled to the top, even overfilled as all five that I got had dried up cream on the thread. Not all 5 were bought from the same store.
The old formula was very soft with a pearlescent sheen, an actual cream imo, similar in consistency to TOBS. This new one is quite similar to ice cream, almost no sheen and not as soft. It's less moist which makes it a bit difficult to do a face lather, and it's consistency is somewhere between a TOBS cream and a Proraso soap. The scent is slightly different, milder than before. It's also a little less yellow.
Lathering is also different. I'm using a bit more cream now to get a nice lather. Using the same amount as before with the old formula, I can only do 2 passes instead of 3. It used to make this kind of yellowish lather, but now with the new formula it's just regular white.
It's performance is still very good, extreme slickness and protection. However, after washing the lather away the skin feels tacky, almost as if I used an alum block. Whatever residue it leaves on the skin, it's also on the razor and sink. I had to scrub the sink after each shave. Even with the old formula, it still left residue on the razor and sink, but not this tacky feeling on the skin. It used to be similar to Proraso, TOBS or MdC in this respect, where scrubbing was needed on the 2nd or 3rd shave only.
Post shave was great with the old formula. My skin is a bit on the dry side, and I found the new formula a bit drying after using it daily. Not as drying as MdC though.
Given that the ingredients list is almost the same, and the ingredients themselves are listed in the same order on the label, I can only assume that the new formula has increased the weight percentages of the saponification ingredients/acids while lowering the rest, the skin nourishing ones.
Overall I think that the cream was downgraded, probably to keep the cost down. I would gladly pay a bit more for if they brought back the old formula.
I bought TOBS, MdC, Nuavia, SV and Musgo Real after finishing the cream back in 2020, and while all these are great products, I still prefer the (old) Baume cream.
I had intended to gift two of these creams, but ended up sending back three of them. As things are now, I would much recommend the TOBS Jermyn's Street as an alternative if you're looking for a similar cream.