For those interested...ZIRH is back with the original owners after P&G dropped their distribution rights. I received a email from them today. I used Zirh about 4 years ago or so but now am full on traditional wetshaving and have found other moisturizers cleansers and serums to use. I found it odd P&G bought them anyway. AOS was a no brainer but Zirh was getting killed by Jack Black and I also think the Zirh Platinum line was a massive mistake and that was done before P&G got involved. The Platinum stuff was way overpriced for the formulation it was. So if you like their stuff, fear not because you can order online.