It is a pomade that a lot of people use for waves, which is a hairstyle popular with blacks in America, but I have heard that it works well with straight or wavy hair. From what I recall, it is a gel pomade that is water soluble with a good shine to it.
I must have misunderstood how much it said to use. I tried it and WOW was it ever thick! I felt like somebody had tightened my hair with a winch.