First things first, recently there have been some discussions about the pricing of this product. Please understand how invaluable that type of commentary is, things are worth what people will pay for them, period. Now, I have been intrigued by this product for a while and was able to snatch some on the B/S/T(before the new year...standing firm on my commitment to the 2012 shave purchase sabbatical). Here's my thoughts and impressions after my first use... Packaging - Great container, identical to AdP with the exception of the label. Therein lies my first gripe, you spend all that time and money on creating a great product then you print out labels on you 90's bubble-jet printer?! Step your game up TFS! Scent - This was my initial draw to this product, I grew up in Southern California in the middle of an orange grove and there is nothing better than when the trees are in full bloom and the smell of orange blossoms is in the warm So Cal air. Neroli is the oil from the orange blossom and can be fantastic but is very expensive. I have had both Matthew at QCS and Al at Al's Shaving make me a custom scent, trying to replicate that scent I remember growing up in the groves, and they did fantastic jobs. If I'm being completely honest, I was a bit let down by the scent, not that is a bad scent, it's not, but just not what i was expecting/hoping for from a high-end product that claims to use nothing but pure EOs in their soap. To me, the scent is a bit synthetic and more orange than orange blossom, but as I said, it's not a bad scent at all, very fresh. Now on to the good stuff...use. I decided to use my Bob Farvour "Zeagle" brush and EJ89 loaded with an Astra SP. I primarily face lather so I soaked my brush during my shower, squeezed out the water and loaded my brush for about 20 seconds. I began to create lather on my face and the first thing that struck me was how quickly and easily this soap lathered. I have seen it compared to MdC, now I know why, a small amount of product goes a long way and the lather is plentiful. The quality of the lather is definitely another reason people make the MdC comparison, truly fantastic, slick, cushiony lather. I had plenty of lather for a 3 pass shave plus touch ups and a face wash with the excess and the results were perfect! Overall, TFS is absolutely a force to be reckoned with and can hold it's own next to just about any product and in my opinion is appropriately priced and I will definitely restock this item...if i ever finish it. If you get a chance to try this product, I highly recommend it, you won't be disappointed!