Although I love Acqua di Parma cologne, I wasn't impressed very much by the cream... And... about packaging, this is a matter of personal tastes, of course, but I think Penhaligon's BB Shaving Cream is the one to beat!
No doubt Pens creams are very good, I've tried several samples, but since I face lather, I prefer to use a firm cream from a tub rather than a soft cream from a tube. I do have Pen's BB shave soap and its a good performer but I prefer AdP, SMN and Castle Forbes Creams.