The price is right on par with others but this one far surpasses others on scent and cooling. The lime scent is dry, not sweet like TOBS or others. If the Florida Keys ever froze over, this is how I'd imagine it would smell and feel. The cooling is outstanding! It actually brought a tear to my eye as I was lathering my cheeks. It's even colder than Krampert's if that's even possible. I will be ordering this again when the tub runs out.