I almost committed blasphemy, I very nearly called Proraso soap crap. That is until this morning when I learned how to make lather with it. I've been using it for about 3 weeks and not liking the lubrication I wasn't getting so I figured if a little is good allot has to be better and when I thought I had plenty on my brush I put that much more and Eureka I found it. I always loved the scent and the cool is to die for now that I have slide I'm thrilled. They may now continue to make this stuff.