I thought I would give Williams Mug a try. I picked some up while I was at the grocery store. I didn't hold out much hope for it but I was pleasantly surprised this morning. It lathered up well, gave a nice slick shave, and I had a very smooth face afterwords. For being so cheap it is hard to beat. I looked at the ingredients and it contains Tallowsulfate. I assume it is a tallow based soap, maybe this is why it gives such great results. Anyone else enjoy using this soap?