I agree. Argo is easier to lather until you learn to lather Williams but Williams slickness is superior. I squeeze the water from my brush and work up a pasty lather in my brush, apply to my face then start wetting my brush and face lathering. Provides a good stable lather without the big bubbles.There’s no doubt Arko is a good soap but when you get Williams right to me it’s way better then Arko. To my personal experience I only had one puck of modern Williams who gave trouble, has for the rest it was all good shaves. But it’s a forum and we all have different opinions and it’s ok and it’s suppose to be that way, the great thing about all that is to share our experience so others can decided what’s works the best for them. Me I like Williams so much but I do respect others who don’t. Gino