the average joe doesn't care about a single blade or the time it takes to perfect the craft of using a single blade, Gillette makes the single blade to stay true to it's roots, they aren't in the business of educating their customers. Besides they still offer the single blade stuff which is great, and they make some of the best blades available, so lets enjoy what Gillette gives us in the single blade stuff, and let the 5 blade wonder carts go to pasture, as far as I'm concerned there's no point in even talking about them.