What's the deal? Am I missing something? I've seen all of the You Tube videos, all the posts with instructions on how to make nice fluffy lather in a bowl. Nice peaky lather that looks just like it came out of a can. I know that it's got superior properties to the aerosol goo, that's not what I'm talking about. But I thought that one of the major advantages of traditional wet shaving was the brush. It raises the whiskers, it works the soap/cream into the beard to make it easier to cut, it helps exfoliate, the time it requires ensures that the expensive soaps and creams have time to prepare your skin and beard for the shave, the list goes on and on. But how do you gain any of these benefits, the ones that you can use to justify spending top dollar on a luxurious brush, if you're just painting some whipped cream onto your face? I really don't get it.