Question came up obliquely in another thread, and I figured I'd start my own thread on it rather than hi-jack that one. Why do you wear an aftershave/cologne? While reflecting on my reasons I came up with alot of other ones. Not saying my reason is right, or anyone elses reasons are wrong. Just wondering what you gents think. I wear a fragrance because I like it. I don't care what anyone else thinks (unless the wife absolutely hates it - then I'll only wear it when I'm away during the day! ) I also don't wear a cologne to impress somebody. Musk's are supposed to attract women. I'd wear it because I like the scent and the longevity. Maybe you like the way a certain scent makes you feel. Perhaps it brings back the memory of someone who used to wear it. Maybe you like to smell like John Wayne. Or you wanna support a long standing company. Or you've been told (or you think) that a certain age or station in life "demands" a certain cologne. Or you'll fit in with your group if you wear such and such. These are most of the reasons I came up with. What do you guys think?