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Why didn't they think of that sooner?

luvmysuper

My elbows leak
Staff member
I like my beer out of a glass. Hate cans, that little pop opening makes the beer "burble" as you drink it.
This company has come up with a topless can, much like the peel off soup can lids.
Effectively turns the can into an aluminum glass.

Pretty smart.

$SlyFoxbeer.jpg

$topless_beer.jpg



http://www.pottsmerc.com/article/20...introduces-topless-cans-at-citizens-bank-park
 
This was one of the options Sam Adams thought about doing when they were mulling the idea of marketing their beer in a can. They've missed out on a lot of sales because their beer has only come in a bottle, which means you won't see it at sporting events and many other places. They invented their own can.

The new can design aims to provide a drinking experience that is a little closer to the taste and comfort of drinking beer from a glass. What you’ll notice:

  • The larger, wider lid helps open your mouth allowing for more air flow during the drinking experience.
  • The can opening is located slightly farther away from the edge of the lid, placing it closer to the drinker’s nose to help accentuate the hop aromas.
  • The hourglass ridge creates turbulence (like our patented Perfect Pint glass) which “pushes flavor out of the beer” and the extended lip places the beer at the front of your palate to maximize enjoyment of the sweetness from the malt.
 
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