I’m guessing you would agree that Costco is an American retailer, and their house-branded spirits are pretty good (their bourbon, for example, was sourced from Beam last I checked).A ring-in in horse racing is to fraudulently substitute one horse for another, so that whatever is on the racing forms is not going to match the horse actually running and the odds are going to be have been calculated on incorrect information. I do not quite get the analogy. I do not think anyone thinks Aldi is distilling its own spirits!
Nothing I said is intended to indicate that I do not think Peter Lehmann is a legend!
While I am ranting , why is it with all of the retail expertise in the US which probably has the largest economy in the world and vast agricultural resources that three different grocers from German have to come to the US to show us how it is done--Trader Joe's, Aldi, and Lidl. Why aren't we reading about a US firm selling inexpensive but awarding winning rose? Or great scotch for $17 a bottle?