Which 3 qualities are most important to you when choosing an artisan shave soap? Would you prefer to save a few bucks if given the choice between a higher quality more expensive container vs a cheaper container that still get the job done? Is preservative free something you look for? Or maybe you look for milk soaps or exotic butters. Are preservatives ok in the ingredient list? Maybe your decision to buy a soap is cost driven. How important is it that the container be artistic? Maybe your decision is driven solely by soap performance? I’m primarily driven by the soap performance. I will pay extra for better performance. Fragrance is also high on my list. If I don’t like how it smells I won’t be shaving with it. Price has to be reasonable. $15-$25 for 4-5oz. Artwork.... not important to me at all! What say you? You can choose 3. And go!