- many of the whisky experts interviewed preferred 10-12 years over older one exactly due to influence of the barrel wood. Very YMMV.
- people are willing to pay big $$$ for really aged scotch - its a status thing.
IMHO the really old scotch isn't "better" ... it's more expensive. The longer time to age, the larger angel's share, the perceived status and scarcity and the resulting supply/demand result ... I can understand the high price.
And sometimes it can be "better" than younger scotch ... but mainly it's "different".
Sorry, I don't really have an opinion on NAS scotch just yet. I've bought enough cheap scotch to know that I prefer cheap bourbon. But watching that doc has me itching to spurge on a better bottle.
I'll suggest you form your own opinion on the NAS stuff ... but certainly a "better" bottle of scotch (age statement or otherwise) is a lot more enjoyable than the cheap stuff.
I have probably written this previously, but it seems to me that the Scotch industry, like Cognac producers, has a tight rein on the quality of goods and what they sell for. As a result, there is no really good cheap Scotch or Cognac.
I am not familiar with the cognac world, but I suspect that it is, like the scotch world, very dialed in on what a quality spirit is, and what a quality spirit is worth. And they tend not to need to win potential consumers over ... they are already in high demand so no need to offer "bargains" to make people think about them.
I remember back decades ago when wines from Chile started to hit the market, and the "selling point" to get people to try them was "this wine is as good as a wine costing two or three times as much from France". As the decades have passed, the gap has narrowed as consumers came to equate Chilean wine with "quality".
And the really expensive products generally deliver, not that some are not more wonderful than others.
Sort of.
Far more likely that a bottle of scotch will be overpriced than it being underpriced. And the really really expensive stuff ... well ... so much of the price is for exclusivity and perceived quality (see discussion above about very old scotch.)
I am not sure how they manage that, but I think it comes from tight regulation and oversight. A strong guild, if you will.
I don't see a conspiracy or secret cabal controlling prices. More a case of each individual producer (some of the larger ones owning numerous distilleries, by the way) being really dialed in on what "quality" they have and making sure they wring every penny out of it in terms of pricing.
I definitely think the potential bang for the buck is better with less expensive bourbon over less expensive Scotch. Not that many years ago the difference was even larger.
Kind of like the Chilean wine thing. Although I don't think the world of Chilean wine has its own "Pappy Van Winkle".