Well it's ymmv as always , my personal preference is TOBS Jermyn Street and Truefitt Sandalwood , as for price per ounce it's almost identical between the 3T , with the exception of Trumpers Spanish Leather (almost twice the cost).I haven't done the math but based on average pricing, what's the per ounce cost of the big three T brands? I don't find much difference between the ones I've used in terms of quality lathers and shaving experience.