Haha. When I was a teenager and saw Brut in the grocery store shaving aisle, the packaging made me think it was something only for guys with long sideburns and gold chains (and this was long after the silver chains had already disappeared from the commonly available bottles). When I finally tried it many years later, I found it to be nothing at all like I had expected! And quite liked it. I still don't get why it was seen as the epitome of alphamaleness, even in spite of the profile of its various endorsers. I could see a turn of the century dandy in an ascot wearing it.I am a regular with the Veg, but keep that awful Brut stuff away!!