There are other reviews out there, most of them bad. But I finally got around to trying this soap. Despite the bad press, I say, "not too shabby." An inexpensive soap comparable to Arko and Proraso in my opinion. COST: $4.65 USD shipped from Birmingham, England. That's about $1.06/oz INGREDIENTS: Not too crazy about the ingredients. Warning to those who shy away from sulfates and parabens. Although the ingredient list is not unlike other mass-produced soaps like Arko and Proraso. SCENT: Hmmm. It's kinda soapy, but mostly a cologne-like scent. I smell grapefruit in there (?) At least some kind of citrus. It's strong. I'd say a 9/10 in strength. The wife likes it. My 9 yr old son really likes it. But then again, he likes the smell of AXE body spray too. Personally, I don't mind the scent. I generally shy away from cologne scents but this is not too bad. Like I said, it's a little bit soapy smelling too. SHAVE: The set up. Simpson Special in Best Badger, Fatboy on 3 with brand new Astra SP blade. LATHER: Not as easy to lather as Arko/Proraso. I had to add water a couple times to get it to my liking and I needed a bit of paintburshing to build it up. But the lather is good. Decent density, good cushion, and good slickness. It peaks nicely in the hands. It's not awesome but it's enough to get the job done well. No irritation for me. And I have pretty sensitive skin. I didn't experience the drying effect like I read about although it's hard to tell because it's been rainy here for a while and the are is humid. Overall, this is a decent shaving soap for the price. It isn't my favorite soap in the world. In fact I may end up PIFing this thing. I just really wanted to try it. And I hope this short review can help someone decide whether to pick up a tub.