I had the same problem until I switched to using bottled or filtered water. Make a !00% difference.
Try paa cube pre shave soap if needed you can even shave with it.I find my lather dissipates if I use any preshave oil, or preshave cream such as Proraso, and found neither added any benefit to my shave so have long since stopped using them. I used up the Proraso as a menthol body moisturiser - very refreshing.
I would suggest you try a new brush. I have two Semogue boar brushes and have difficult getting a great lather with both of them. I have a Omega 10098 Professional boar which does a great job with hard soaps like Tabac, but I would never consider using it with creams and softer soaps.
I find that synthetic brushes are highly versatile in lathering both hard soaps and soft soaps. Thus, when lathering a new soap I have not tried before, I use a synthetic brush until I figure out if another type of brush will work better.
Hard water can be troublesome, especially with some soaps. Some soaps are specifically formulated to be user friendly in hard water. Tabac contains EDTA which is a chelating agent that should help with lathering in hard water. Adding a pinch of citric acid powder, or a squirt of lemon juice to the water used to build you lather might help as well.
I use high quality soaps and build my lather in a bowl. A ten second load with many artisan soaps will generate enough lather for five passes and still have soap left in the bowl and the brush. I will add a few drops of water to the bowl between passes to keep the lather from drying out.