I've been cellaring (and smoking) for a fairly short amount of time (about 2 months), and just got a tin I tossed onto a recent order. The packaging changed, they used to be one of the large round tins with longer flakes sort of coiled into the tin. Now, it's a small square tin with nice even flakes. I decided to open the new tin and put the flakes into a canning jar. When I opened it, I noticed the flakes didn't appear nearly as dark as the previous tin I opened. Comparing the new tin note to the 2 month old stuff I have in a jar, the new stuff smells way sweeter, with a lot more fruity top note, almost like they changed the casing/topping at the same time they changed the packaging. It still smells good, sure... but it's way lesss natural VA smelling and more topping/casing scent now.