Had to try this a few times to get an accurate picture.First try I used a SEMI-shaken 23mm shavemac brush,which is usually a perfect starting point for water/cream ratio.The lather was slightly seperating and thinning on my face,even after both bowl and secondary face lathering. Second shave I used a kent BK4 and shook out all the excess water.Now the cream puffed up rapidly but wasn't all that thick or creamy. It held onto my face well,but still,this cream turns out to be mediocre in almost every respect,there are lots better out there,I would not buy this again...