I was looking at some items for sale from an English online site. There was a site-wide discount for new customers. I assumed also that there would be an Ex-VAT price for items shipped outside the EU as I've seen some sites where they list both the VAT & Ex-VAT prices. However, I couldn't find a way for the site to show Ex-VAT prices. So, I sent them an email asking about this. This is the relevant part of the reply I received.
The price of the items did not change during checkout when I entered my US address. So my assumption is that this company does not deduct VAT as they imply in their email or else, their website automatically detects my location in the US. I assume it is the former since their "Ex-VAT" price to me (before new customer discount) appears to be the MSRP.
Since I didn't seem to get the VAT deduction, I didn't complete the checkout. Any thoughts?
For all orders sent outside of the EU the price seen on site is the unit price and is not inclusive of a VAT charge.
The price of the items did not change during checkout when I entered my US address. So my assumption is that this company does not deduct VAT as they imply in their email or else, their website automatically detects my location in the US. I assume it is the former since their "Ex-VAT" price to me (before new customer discount) appears to be the MSRP.
Since I didn't seem to get the VAT deduction, I didn't complete the checkout. Any thoughts?